How To Choose The Right Video Production Company
Video production companies in Johannesburg can range from a stand-alone videographer to a large broadcast video production company. There are a range of video company sizes in between. This makes it all the more difficult to choose the right video production company in Johannesburg that will suit your needs. This articles is all about describing and explaining the differences between video production companies in Johannesburg.
Which video production company in Johannesburg is right for my company video?
Some might say you should choose the best video production company in Johannesburg. That is like saying you should buy the best car available. Firstly being the best is a very subjective thing. Best could be the cheapest. It could be the video company that has the most awards. You could even say that the best video production companies in Johannesburg are those who offer the friendliest service. Really what makes the video production company the best is the one that best suits your needs.
What Type Of Video Should I Make For My Business?
The type of video which your company needs should be the main factor in choosing from video production companies in Johannesburg. Should it be an advert (commercial) or an explainer video or an animation? How long should a marketing video be? How much will the video production cost? What is the purpose of the business video?
These are all questions that need to be answered before jumping into making a choice from the range of video production companies in Johannesburg.
Lets start with the first question of what type of video it should be. Depending on where you are at on your marketing journey the type of video can vary. If you are a professional marketer then this will be pretty obvious. But if you are just starting out then it can be quite confusing. For the beginner there is a basic strategy that has worked well for many business. That strategy is to make a series of videos starting with the “About Us Videos“. Then move on to product or service videos and then a marketing video. After that you can move on to “Explainer videos” and “How To Videos”
How To Get Started On MY First Video Production?
The best place to start with your videos for your business is with an “About Us” video. While this will not bring in any new business, it does help to convert potential clients who land on your web page. It also helps to get over making your first video. The first one is always the scariest. It is also a great way to test the waters. You will be able to use one of the video production companies in Johannesburg without too much risk.
That way if it works out, that’s great. If not you can try someone new. If you are happy with the work from the video production company you use, then you can move on to the more effective videos.
These being the marketing and product or service videos. The marketing video is the one which will make the most impact on bringing in new clients. However it is not the first video you should make.
Think of your videos as a sales process. In the same way a shop in the past would have first built the store, trained the sales staff and only then marketed in the local news paper. The reason is that you want to make the best use of the sales funnel.
The route the potential client will take is to first see the advert. Then they will come to your web page. They might have a look at your “About Us Video” then move on to your product or service videos. This will take them along the road of converting from a potential client to a paying client. But if your other videos aren’t ready this could flop.
That means before you start having your marketing video made by video production companies in Johannesburg, you need them to make the others first. You don’t want to draw in a large audience only to have them leave. The marketing video sets up the stream of buyers and the other videos close the deal.