When it comes to making video for your business it is important to know the difference between a branding and a marketing video. Branding with video vs marketing video production is something to that needs to be clearly understood.
In many cases a person wants to get their company exposed to the world. So they consider branding and marketing to be the same thing. Some even confuse a brand with branding.
Knowing the different terms is not just about the ideas but the objectives. Branding and marketing have two different purposes and two different outcomes. Many new-comers to marketing and branding think that the ultimate goal is the same. They think this is to get more customers and therefore more sales. The two paths are however different.
They are part of the same message but achieve two different things. Simply put, branding has to do with the company image and marketing has to do with exposure. So it’s how the company appears to the potential clients versus promotion which result in some form of action. This is also why many small businesses confuse their logo with their brand. Although a company should have a logo and the logo is part the branding, the logo is not the branding.