Animation is a great way to market your business as well as create training videos.
This is a brief explanation about using animation in videos for business.
There are many reasons to choose animation over conventional video filming. These can include cost, simplicity and clarity of message.
We will look at the different aspect of animation choice as follows:
1) What outcome is needed from the animation videos?
2) What type of animation video will produce that outcome?
3) What budget are you working with?
4) Is animation the right choice?
5) Will the animation actually work in your situation?
When deciding whether to use animation, you need to keep in mind that the outcome may be very different to that of filming video. What are you wanting to achieve with this video?.
The two main forms of animation are 2D and 3D animation. This applies to the characters as well as the background. There are however variations of 2D and 3D animation.
When it comes to marketing with a short commercial or advert, the choices are really dependent on your budget and what look you are going for.
For longer videos such as training videos, often 3D animation and even 2D animation can be way to expensive an option. This is where explainer drawing videos come in. These are videos where a hand is drawing images as a narrator conveys the intended message. These types of animation are often used as explainer videos because they actually explain something.
This is not a good option for character or a story line. The reason is that there is no interaction between the different characters. The images are drawn as the narration continues. For characters to interact, it is best to use conventional 2D or 3D animation.
there are two parts of an animation that need to be kept in mind. They are the character creation (and design) and the animating of the characters. They form part of the overall video but have very different price structures.
Whiteboard or explainer 2D videos are often the most cost effective. Absolutely AV explainer videos start, for example at R 6000 for a 5 minute video including voice. 3D animation would start from R15 000 for a very short video of 30 seconds. This is because characters are created from scratch in 3D. There are also 3D budget video options which do not include character creation.
In most cases, the more customization there is then the higher the cost will be.
Always remember to work out a budget and a roadmap before starting an animation project to avoid surprises.
Often animation is thought of simply as the cheaper option versus video production companies in Johannesburg producing filmed videos. This is often the case if you do not have people to act in the video or have venues to film at.
The choice of whether you decide to go for animation of filmed video should be based on a number of factors.
These factors include: Availability of actors or venues, whether the video can be filmed or is impossible, whether you need specialized equipment to do the filming such as drones, jibs, pin hole or specialized cameras.
The most obvious reason for choosing animation is that what you need to film cannot be filmed. For example if you need to show the inside of a working engine or the core of a running power plant.
Animation should not be thought of as simply the cheaper option of video production. You need to consider if the animation will actually work for you.
For example if you are creating a company image for branding then animation can be of little to no effect.
When you are needing to show character interaction is situations that cannot be filmed then animation makes sense.
If you need the public to connect with specific people in your organization then animation will not work.
There are times when animation is the perfect choice for your videos. They can be appropriate and well priced.
Be sure that the type of animation, be it 2D, 3D or whiteboard explainer, fits with the look and feel of your video and not just the cheaper option.
Feel free to contact us about all your video marketing.
- How Small Businesses Can Use Branding Correctly
- Branding Video VS Marketing Video for Business
- Do You Actually Need A Marketing Video For Your Company?
- Social Media Video Marketing
- Commercials VS Advert Video Production
- How To Use Video Correctly To Market Your Business?
- Using Templates for Affordable Video Productions
- Top 3 Ways to Make a Cheap Corporate Video
- Does Viral Video Equal Sales?
- Technology and Expert in the Video Industry
- Induction Safety Video Production
- The Cost Of Making A Company Video
- Online Business Video Marketing
- Corporate Event Video Production
- Wedding Videographer and Photography
- Conference Video Top Tips
- Aerial Photography