How We Work On Your

Video Productions

How we put great marketing video productions together for companies in Johannesburg

How We Work On Video Productions

How Absolutely AV works.

Once we have established at what stage you are at and what you need from your video, we can guide you to be on track to the creation of your video. This means whether you have every idea ironed out or have not worked on your brief at all we can provide the right video service for your company needs. We have assisted many companies who have been at either end of the creative spectrum to bring their video to completion.

Clapper Showing How Video Production Is Done

The Introduction

Lets Meet.

It all begins with a meeting or even a phone call. Absolutely AV, once it is clear what you need, will send you a quotation, which if accepted will start the process towards the video production.

The Production

Marketing video production.

Absolutely AV can assist with creating a script and voice over which will form the basis of the video, then record visually attractive elements of your business, and an interview style video of your CEO if need be.

The edit

Post production of video.

We then edit the video for you. The video is place online, when the edit is done, for you to see. The video is password protected to keep your video safe and private. If there are any changes to be made, that will be done and then the video will become available to download to use on your web site and other web platforms.Our process is uncomplicated and straight forward making the creation of your video much easier and convenient. No need to spend months with creative teams which can consume time and money.Efficient and effective video production means lower costs and faster turn around times resulting in your online marketing getting ahead of the pack.

The Delivery

Post production of video.

We then edit the video for you. The video is place online, when the edit is done, for you to see. The video is password protected to keep your video safe and private. If there are any changes to be made, that will be done and then the video will become available to download to use on your web site and other web platforms.Our process is uncomplicated and straight forward making the creation of your video much easier and convenient. No need to spend months with creative teams which can consume time and money.Efficient and effective video production means lower costs and faster turn around times resulting in your online marketing getting ahead of the pack.

What makes Absolutely AV Unique:

Our Service

When you have a video made for your company, to show your business off, you want it to be the best.You want it to be something you would be proud of while also being cost effective. We work to make videos for your business be as visually attractive as possible with a modern “movie-like” style of moving cameras and punchy visuals. This means a corporate video production with a high budget look. We are very cost effective which means you get the video production, you and your company would be very proud to display, while still being within budget.

The complete production is done in-house so everything from script writing, voice over and video editing work is done entirely by us. This means complete control of all elements of the video and cost cutting by excluding any outside suppliers. While some production services can feel disconnected, we stay in touch with you and your company every step of the way. This means that at any time you have a question, we are available to chat and to assist.

Our equipment

Video Production Equipment.

Moving cameras are what will turn your production into an attractive and exciting video. Many of the visual elements and camera equipment such as stabilizers and camera moving equipment, which other video production companies charge as an optional extra, are already included in our price. This equipment turns your corporate video into a visually attractive marketing tool.

Our Styling

The Look and Feel.

Your video should be modern and relevant while achieving its marketing goal. Our videos have a modern look but with a strong story line and structure which comes from our many years of experience. It can be tempting to fall for trends in video production. We have found it better use a classic style with a modern flair. This means your video will have a longer shelf life while still feeling modern and appropriate. Trends come and go and “Trendy” style videos can quickly become outdated when the trend falls away. When a video is “timeless” you get much more use of the video without having to remake it every season and you don’t have the worry of others thinking your video is old fashioned when it is “live”. Our productions keep the knowledge of the past and the inspiration of the present to produce videos that look and feel new while holding successfully used elements as parts of its structure. The videos we create are a combination or your company’s needs, the visual inspiration of your company, our creativity and your marketing platform requirements.

What does all of this mean for you?

The resulys.

It means an exciting video production for your business marketing that works for you while the creative process is low stress and cost effective.

Equipment we use.

Video Production Equipment.

While many forms of video equipment are standard, we make use of the most appropriate gear that suites your production from Sony UWP-D11 UHF Wireless microphones as well as RODE on camera microphones such as the RODE VideoMicro, other “shotgun” microphones, Panasonic cameras including Panasonic Lumix DMC-GH4, as well as a range of Nikon and Canon cameras, glidecam and Jib crane.

Business web videos and marketing videos

Equipment Used.

Videos for websites and online marketing, is where many of the glidecam and jib crane equipment would be used to add movement to the video. The Sony UWP-D11 UHF Wireless and RODE VideoMicro would be used when interviews for the video are done. The Panasonic Lumix DMC-GH4 is used along with other DSLR types of cameras like Nikon and Canon to produce the main business footage and interview footage as well as B-roll footage.

Corporate event video

Video Equipment Used.

While much of the same camera equipment is used such as the Panasonic Lumix DMC-GH4, the Jib crane is almost never used as it would be too intrusive on the environment and the audience. In high-end events such as music competitions and the like, these can be used but on a much larger scale. In most corporate events though the Jib crane would not be used but the glidecam can be used extensively for what is known as B-Roll footage which is all the cut-away footage at the event such as people arriving or showing off the venue.

Additional equipment

Specialised Gear For Video Productions.

We make use of high speed Lexar Professional SDXC cards to ensure the capture of high quality high bit rate video in MOV format for quality editing. When it comes to editing, we make sure our computers are fast and reliable with i7 processors and Quadro graphics cards. Sound is also a very important part of video, which is why we use Sony A-Class amplifiers and stunning AR ( Acoustic Research ) speakers, Samson C-valve preamplifiers and studio condenser microphones.

Camera Lense Showing additional equipment for video productions

How long does it take to make a video?

Production Turn-Around Time For Video.

From first video shoot day to final product it can range from a week or so to around three weeks, depending in the content and complexity of the shoot. The number of venues that need to be filmed at, and elements that need to collected, can also affect the length of time.

Do I need to know about video production or marketing?

Marketing Training.

You don’t need any knowledge of video or marketing. We can guide you through the entire process from start to finish. While it is helpful to have some knowledge of how video works, with our expertise and experience, you can relax knowing your video is in safe hands. We only need to know what you want to achieve with your video to produce it for you.

How much does it cost?

Price of Production Packages For Video>

While this is a very common question, there is no simple answer. The reason is that there are a lot of options and elements that go into forming part of the video. For example, would you need drone video footage, stock video footage, how many venues must be recorded and do you want visual effects? These all impact on the price of the video. Many companies, however have found our prices to be very competitive in comparison to other video production companies in Johannesburg. Feel free to ask for a no-obligation free quotation.

Do I need to be in the video?

Who Should Be In The Video

You don’t need to be in the video yourself but it often helps with costs. Many companies like to use their own staff in the video as opposed to hiring actors as there is a huge price difference. It also helps to have the “face” of the company for potential clients to connect with your business. This however is entirely up to you. If you want to be in the video but don’t have any training or experience on camera, fear not, as we have a wealth of broadcast presenting and presenter training experience to guide you through your part of being in the video.

Do I need a video for my website?

Corporate Website Video.

Yes, gone are the days when a web page could simply have text and images. Video is now a vital part in converting visitors into clients and customers. Many people’s attention spans have decreased to the point where they simply will not read the text but prefer to watch a video to get all the information. Visitors often also feel more connected to you and your business through a video than just text and images.

What formats can my video be in?

Post production of video.

We provide a range of formats that can work well for your video. These include MP4, AVI and MOV for most uses as well as multiple aspect ratios such as square video for Facebook and other social media platforms. We also provide formats such as 3GP for platforms such as WhatsApp.

What length should my video be?

Marketing Video Length

It is important that the length of your video fits the desired outcome of the video. Also each platform may have restrictions on the length of the video for example Facebook advertising videos are restricted to 15 seconds whereas YouTube adverts can be a range of lengths but then it is more important to decide what response you want from the viewer. This is something we work with you to make sure is right for your videos.

Do I have to be involved in the edit?

Post Production Involvement

No, the editing is done for you and you don’t need to be involved. Once the video is edited you will be able to watch it online and if you want to make any changes, you can email or call to offer suggestions to the edit.

Can I get props for my video?

Extras For Productions.

While props are available for a range of videos, most businesses find that their own business is what they want to show and not any other props. If however you want to make a video which is more conceptual or even a fun marketing video, a range of props can be supplied from simple things like furniture to extravagant props like inflatables and fun props like clothing.

Where do you work?

Johannesburg Gauteng South Africa.

While most of our work is done in Johannesburg and around Gauteng, we happily travel around South Africa and have done so for companies and Government Departments. Most of our work though is around the greater Johannesburg area as a result of that being where our clients companies are. For example many of our industrial clients are in the east rand and west rand including Germiston, Boksburg as well as areas like Kai Sands. Many of our corporate clients are in Sandton , Midrand, Fourways and Randburg which means our corporate videos will be done there. We also travel for our Johannesburg clients who have branches in outlying areas of South Africa.

What music can I have in my video?

Copyright Free Music For Video.

It is important to understand that music can have copyrights attached to it or be copyright free and even be “public domain”. We provide corporate music which is copyright free to be sure that you have no copyright issues especially when using your video on online platforms such as YouTube.

Do I get the raw footage of the video?

Unedited Video Footage.

In most cases, the raw footage is of no real value to the client as they might not know how to edit it or have someone who could edit it. The final video product is what more than most people want. If however you do want the raw footage or only want a video shoot where the raw footage is supplied without editing, they can be arranged for you.

What extras are available?

Production Extras.

There are many extras available. These include drone video footage, broadcast video and even specialized vehicle hire. These extras, though, don’t normally form part of a standard corporate video but are available should you want them.

Do you provide still images as well?

Photographs and Photography

Yes we can supply either a combination of video and still images or still photography on its own. The still photography can be for products and equipment, business and event photography. These images can form part of the video or be used completely separately such as for web images and print.