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  • Corporate video production blog

    Why such a fuss about video production these days?

    It seems everywhere you look its video video video. So what is going on? Well that fact that there is so much video going on is the point! Video production has taken over as the number one selling point of a business. This includes small start up companies, not just big corporations. If you are thinking "why would I need video for my business?", I would recommend you put down the Rubik's cube, pack away the corduroy pants , switch off the lava lamp and move into the real 21st century. Video has now become the backbone of just about all good marketing campaigns and is filling a gap in the training department too. People are no longer interested in reading 50 Page documents to know something new. They want to watcha video and be done with it. So if you are wondering what video can be used for here are a few ideas: 1) Video on your website 2) Video on YouTube and Vimeo to market your business or product 3) Video to be used in email online marketing (That is email mass marketing) 4) Meeting videos for records 5) business production for marketing and training The list goes on and on. Just use your imagination and you will find a new place for video. Video production has always been there in the form of corporate production for marketing, training and induction video productions but it has now moved to an epic scale.Video production services and video production companies now hold the key to climbing to the top of the pile. Video production or videoproduktion (miss spelt) is really the future of communication and marketing. Corporate video production is no longer the place where rich companies and film makers go to. It is now the home of marketing creation for many small businesses too. Viral marketing video is one of the reasons for that. A simple video can cause a huge stir and bring clients and buyers to you. Product DVD is also very popular now because even people with very low tech environments can often use DVD. Video media whether HD blue Ray DVD or standard definition can bring a leap in interest by the viewer who would otherwise have a pile of documents in front of them. TV film production companies have for too long been seen as for the elite. That is now changing with more affordable video in production, smaller companies are taking a bite of the marketing pie for them selves. Promotional video production from video production houses , was seen in the past as part of the large commercial advertisement industry. That is changing very quickly.Corporate video is now in the reach of many companies and will even more utilised in the future by more small to medium companies.Video productions will soon be as common place as office furniture.People soon learn that the do-it-yourself route is pointless and you need a video production company to get it done right.

    Read more Filed on: November 12, 2014
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    What is the difference between a corporate videographer and a video production company?

    To clarify, the word videographer, is not an officially accepted word yet, either in the video production industry or in the English language. It is a word which was born out of the need for a word to describe someone who is like a photographer but does video instead. As in film there is a camera operator or cinematographer so a word was needed for video. Often when there is no correct word for something, a new word or phrase is made up such "video guy" , "camera guy" untill one sticks like"videographer" . Almost as long as photographers existed, videographers were plying their trade from film to VHS to DV. Now with HD video and 4K on the horizon, videographers are more present than ever. To get back to the original question: " What is the difference between a corporate videographer and a video production company?" , I can only put it into context in my home town. Video production companies in Johannesburg are a mixture of talented individuals who do a range of skilled work from editing, script writing, directing, sound recording and editing, voice overs, music production and videography. Originally known as a camera operator or camera man, the videography was part of the team of video production in Johannesburg. When you look at a videographer in Johannesburg, you might either see a wedding videographer, a member of a team of a video production company, or a corporate videographer. The corporate videographers in Johannesburg are mostly , like a corporate photographer, an individual who operates in a very similar fashion to video production companies in Johannesburg. That is they provide a range of services from basic video capture and editing for corporate events and conferences to full video productions including "above the Line" or "below the line" advertising video production. They also create training or instructional marketing videos. Videographers provide an almost identical service to video production companies. Where they differ is on the amount of people involved and, some would claim, on skill level due to specialization. The services video production companies and corporate videographers provide can be as simple as shooting a conference to full 3D animation and graphics. Some would say that no one person can truly be able to have all these skill sets and specialization is needed to reach the required level of skill in a professional environment. As much as that is true for large productions, a lot of the time a videographer can provide a skill level more than sufficient for corporate videography. Where the difference really comes in is with the price tag. A corporate videographer can often provide the video services at a fraction of the cost of a corporate video production company in Johannesburg. Although many people see "low budget" productions as low quality, this is not actually the case. Many top quality video services have been provide to corporate companies at affordable prices. If a company has a limited budget, a corporate videographer can be the solution. So to answer the question: What is the difference between a corporate videographer and a video production company in Johannesburg, is that a videographer needs to have a higher number of skills as an individual to compete in the same arena as a video production company. They are therefore similar but different but often the results look very much the same, just with a different price tag.

    Read more Filed on: November 15, 2014
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    Why does video production matter more than ever?

    Simple statistics show that video production is the number one resource for marketing against just about anything.YouTube is the second largest search engine after Google. 45.4% of internet users view at least one video online in a month. 100 million internet users watch online video each day. 90% of online shoppers at major retailers find video of products helpful and are more likely to buy when there is a video. 10 seconds is how long you have to grad the viewers attention or 20% will leave. by 30 seconds 33% will leave. by 1 minute its 45% gone by 2 minutes its 60% that have left. If these statistics do not show you that professional video production is needed for your marketing, then you may as well go back to sticking fliers on trees. Video production companies have become one of the most important services in marketing. As much as the technology exists to make your own video now, the chances of you being successful are probably less than 1 % It is the skill and techniques that the video production services providers that make or break your marketing. So if you are still wondering if video production matters to your business, think no more.Its pretty obvious that without professional video production , your business will probably fall way behind, especially if your business is based strongly on internet marketing.

    Read more Filed on: November 18, 2014
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    Future Blog

    Coming Soon

    Read more Filed on: November 10, 2014