• Corporate video production blog

    Why such a fuss about video production these days?

    It seems everywhere you look its video video video. So what is going on? Well that fact that there is so much video going on is the point! Video production has taken over as the number one selling point of a business. This includes small start up companies, not just big corporations. If you are thinking "why would I need video for my business?", I would recommend you put down the Rubik's cube, pack away the corduroy pants , switch off the lava lamp and move into the real 21st century. Video has now become the backbone of just about all good marketing campaigns and is filling a gap in the training department too. People are no longer interested in reading 50 Page documents to know something new. They want to watcha video and be done with it. So if you are wondering what video can be used for here are a few ideas: 1) Video on your website 2) Video on YouTube and Vimeo to market your business or product 3) Video to be used in email online marketing (That is email mass marketing) 4) Meeting videos for records 5) business production for marketing and training The list goes on and on. Just use your imagination and you will find a new place for video. Video production has always been there in the form of corporate production for marketing, training and induction video productions but it has now moved to an epic scale.Video production services and video production companies now hold the key to climbing to the top of the pile. Video production or videoproduktion (miss spelt) is really the future of communication and marketing. Corporate video production is no longer the place where rich companies and film makers go to. It is now the home of marketing creation for many small businesses too. Viral marketing video is one of the reasons for that. A simple video can cause a huge stir and bring clients and buyers to you. Product DVD is also very popular now because even people with very low tech environments can often use DVD. Video media whether HD blue Ray DVD or standard definition can bring a leap in interest by the viewer who would otherwise have a pile of documents in front of them. TV film production companies have for too long been seen as for the elite. That is now changing with more affordable video in production, smaller companies are taking a bite of the marketing pie for them selves. Promotional video production from video production houses , was seen in the past as part of the large commercial advertisement industry. That is changing very quickly.Corporate video is now in the reach of many companies and will even more utilised in the future by more small to medium companies.Video productions will soon be as common place as office furniture.People soon learn that the do-it-yourself route is pointless and you need a video production company to get it done right.

    Read more Filed on: November 12, 2014
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    What is the difference between a corporate videographer and a video production company?

    To clarify, the word videographer, is not an officially accepted word yet, either in the video production industry or in the English language. It is a word which was born out of the need for a word to describe someone who is like a photographer but does video instead. As in film there is a camera operator or cinematographer so a word was needed for video. Often when there is no correct word for something, a new word or phrase is made up such "video guy" , "camera guy" untill one sticks like"videographer" . Almost as long as photographers existed, videographers were plying their trade from film to VHS to DV. Now with HD video and 4K on the horizon, videographers are more present than ever. To get back to the original question: " What is the difference between a corporate videographer and a video production company?" , I can only put it into context in my home town. Video production companies in Johannesburg are a mixture of talented individuals who do a range of skilled work from editing, script writing, directing, sound recording and editing, voice overs, music production and videography. Originally known as a camera operator or camera man, the videography was part of the team of video production in Johannesburg. When you look at a videographer in Johannesburg, you might either see a wedding videographer, a member of a team of a video production company, or a corporate videographer. The corporate videographers in Johannesburg are mostly , like a corporate photographer, an individual who operates in a very similar fashion to video production companies in Johannesburg. That is they provide a range of services from basic video capture and editing for corporate events and conferences to full video productions including "above the Line" or "below the line" advertising video production. They also create training or instructional marketing videos. Videographers provide an almost identical service to video production companies. Where they differ is on the amount of people involved and, some would claim, on skill level due to specialization. The services video production companies and corporate videographers provide can be as simple as shooting a conference to full 3D animation and graphics. Some would say that no one person can truly be able to have all these skill sets and specialization is needed to reach the required level of skill in a professional environment. As much as that is true for large productions, a lot of the time a videographer can provide a skill level more than sufficient for corporate videography. Where the difference really comes in is with the price tag. A corporate videographer can often provide the video services at a fraction of the cost of a corporate video production company in Johannesburg. Although many people see "low budget" productions as low quality, this is not actually the case. Many top quality video services have been provide to corporate companies at affordable prices. If a company has a limited budget, a corporate videographer can be the solution. So to answer the question: What is the difference between a corporate videographer and a video production company in Johannesburg, is that a videographer needs to have a higher number of skills as an individual to compete in the same arena as a video production company. They are therefore similar but different but often the results look very much the same, just with a different price tag.

    Read more Filed on: November 15, 2014
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    Why does video production matter more than ever?

    Simple statistics show that video production is the number one resource for marketing against just about anything.YouTube is the second largest search engine after Google. 45.4% of internet users view at least one video online in a month. 100 million internet users watch online video each day. 90% of online shoppers at major retailers find video of products helpful and are more likely to buy when there is a video. 10 seconds is how long you have to grad the viewers attention or 20% will leave. by 30 seconds 33% will leave. by 1 minute its 45% gone by 2 minutes its 60% that have left. If these statistics do not show you that professional video production is needed for your marketing, then you may as well go back to sticking fliers on trees. Video production companies have become one of the most important services in marketing. As much as the technology exists to make your own video now, the chances of you being successful are probably less than 1 % It is the skill and techniques that the video production services providers that make or break your marketing. So if you are still wondering if video production matters to your business, think no more.Its pretty obvious that without professional video production , your business will probably fall way behind, especially if your business is based strongly on internet marketing.

    Read more Filed on: November 18, 2014
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    Future Blog 5 Things to remeber when shooting your YouTube

    5 things to remember when shooting your YouTube video.

    So you decided to do your own internet video marketing or email video marketing and more importantly you want to make a viral marketing video.
    As much as many people see a viral video and a marketing video as two different things, they can be one and the same.

    If you see a production company video, you can tell straight away not only from the picture but also from the sound that it has been done by video production companies who are skilled in their art form.

    Your video production does not have to be this way and in fact might tip the audience off that it is in fact not your standard viral video, which is just for the entertainment value of it, but may be a marketing video which will scare your audience off right away.This will result in your video not going viral and worse is that the marketing value is massively reduced.

    If you decide to go the route of home made video for viral marketing, you will still want to make sure that you pay attention to certain things such as :

    1) Is there enough light? (image quality)
    2) Is the audio clear enough for the audience.(sound quality)
    3) Does it keep the audiences attention or does it drag on? (entertainment value)
    4) Does the video allow you to transition from entertainment to marketing ? (marketing value)
    5) Do you know how to market the video in the first place? (Viral activation)

    When you shoot your video, although you may not want it to look like a professional video, you don't want low light which causes blur in the movement because the camera tries to adjust to the low light.You also don't want it to be too dark that the audience cant see much.Add light where you can.

    The microphone on the camera is not always ideal. If your subject is also far from the camera, you will need another sound recorder which you can be synchronise with the video later.

    YouTube videos should not be longer than 3 minutes and in most cases less than 1 minute to really capture the attention and improve the desire for people to share it.

    There must be a way for your entertainment in the video to lead to your marketing either without them noticing it such as putting a logo in a subtle place or leading into an actual sales pitch. Most viewers if they feel they are being sold something will stop in their tracks and leave.Remember it does not help to catch one person and never have then want to share their experience. The video should be well thought out to have the right emotional or entertainment message to match your sales idea and also not damage your company image afterwards.
    It does not help for the video to go viral only to find that it has made your company into a joke.

    Remember that no matter how great your video is, it will most likely not go viral if nobody sees it in the first place so a well thought out strategy should be included in your viral video plan. You can use social media and many other ways to get the video "kick started" so to speak. Once the first people start to share then it can get going on its own but may still need extra boosting.

    When using video media for things like an induction video you really should use a video digital professional
    or at least a corporate videographer because of the complexities and many legalities involved but if you want to make a corporate production without using a corporate video production company or
    film and video production type of company, you can get it done because of the low expectations for video and sound quality of the audience. Many, if not most, of the viral videos seen on YouTube and other video platforms are shot on a cheap camera by an inexperienced person. Well, inexperienced with video anyway.

    So why would you use video production companies in Johannesburg who would just spoil your deception by looking too professional? The answer is that video production companies Johannesburg based, or any where else in the world, would know how to make the video look less light a professional corporate video production and more like a home video while still maintaining high video and sound quality and they should know all the legalities involved with video production.

    If you decide to make video without a video production Johannesburg company, or not to use a video production company at all, then be sure to note:
    This information is provided with no guaranteed, intended or implied. Results of your production may vary. Use of this information is at your own risk. There are many other requirements for video production such as legal release documents and an understanding of rules and regulations. It is your responsibility to make sure that you know these rules and regulations. No responsibility is taken by me in any way to provide you with this information. That is your responsibility. Safety is also your own responsibility. Take care if you decide to do your own production.Abide by safety regulations when required by law and common sense.Abide by all privacy and copyright laws. It is your own responsibility to find out all other requirements for video productions.Your decision to work without a professional video production company is at your own risk.

    Video production companies in Johannesburg can be of great assistance in your video production. Be sure to contact at least one to find out more.Video Johannesburg companies are there for a good reason.

    Read more Filed on: November 10, 2014