While the term "corporate video production" might imply that only large corporations make use of video for marketing, it actually includes small businesses as well. Although in the past large corporations were the only companies who could afford video productions, that has changed. As a result of changes in camera technology and the internet, small to medium sized businesses have also taken to video for their business marketing. This has resulted in a flood of marketing videos being uploaded.
Social media has been one of the biggest drivers of online video marketing. In the past, the only place you could place your video was on your own web page.
This was great as an "About Us" video when potential clients had already found your site but not good at drawing new customers to your web page.
Now with the use of corporate marketing videos on social media platforms as full blown advertising, the tide has turned where even small players online can become big time advertisers.
Platforms such as Facebook, Youtube and Whatsapp have become the battle grounds for business marketing with HD video marketing of small businesses going head to head with big brands and multi national companies.
There has never been a better time to get into video marketing for business.
Even start-ups have found huge successes with online video marketing. While it seemed, as a result of South Africas slow internet, that online video was for other countries, the increased speeds over the recent years has brought South Africa up to speed literally and now South African internet is alive with video marketing.